WEBSITE ANALYSIS

For my website analysis, I will be analysing the Jason Bourne website that was created to promote the film of the same name. This will be the first website that relates to the genre of the movie trailer that I will be creating, as both films deal with someone who is struggling to remember his identity/memories and is forced to live their lives in search of a way to remember what they have forgotten; whilst they themselves are being chased by people who want to kill the protagonist for what they had done in the past.

Straight away we can see the typical conventions of a website, on the top of the page, there are multiple links including the: trailer, which obviously promotes the film and entices the person who is on the website to learn more about what the film is about. A gallery page - which showcases different stills and images from the film, giving people an inside-look as to what could be in-store for them if they decide to watch it. A posters page, containing the posters used nationally and internationally around the globe used to advertise the film in places such as cinemas, bus stops, billboards, banners, etc. And finally, a story link, which introduces the plot of the film if someone has no time to watch the trailer and just wants an overview as to what it may be about. On the top right of the menu bar, there are social media links that people can use to talk about the film and promote it on their own social media websites such as: Facebook, Twitter, and Instagram, as social media is such a big thing in the world of today and is one of the main ways that people learn about a films release.

At the bottom left of the website there is the cookies icon, which includes information about the cookies that the website uses to function. There is also the languages icon - which allows someone to switch the main language of the website to another language of their choosing, this means that it appeals to people globally around the world. At the center bottom of the website, there is the name of the film 'Jason Bourne' in bold, along with the Call-to-action, 'IN CINEMAS NOW' telling people that the film is now available to watch. At the bottom right side of the website, it showcases the logos of the productions companies who came cooperated to produce the film.

The main feature of the website is the animated teaser video that is played on repeat whilst you browse through the main-page of the website. It includes scenes that may be seen in the actual trailer of the film, and you may see snippets of action, elements of plot, and the actors featured in the film. Overall this is a really simplistic website that I really like, as too much on a website can take away from the functionality of the film, whilst this website is really easy to navigate as you know where everything is and how every element is linked together appropriately.